Wow. It’s pretty incredible that six words can conjure up so much imagery and emotion. And this just shows how simple, concise language can move us.
When I speak about the Art of Persuasion I talk about anchoring your presentation with a theme or a rhyme. Give your audience a very brief description of your case that they can carry with them throughout. Make it easy to remember. A rhyme is often a great way to do this. For example, when my brother Tom got married the Priest had very simple advice for the young couple: “Share, Care and Be Fair.” In a breach of an oral contract case, a good theme might be: “Putting honor back in a handshake.”
What is your “story” in six words?