Key to Persuasion: Brevity

Ernest Hemingway was once asked to write a short story in six words. His creation: “For sale: Baby shoes. Never worn.”

Wow. It’s pretty incredible that six words can conjure up so much imagery and emotion. And this just shows how simple, concise language can move us. 

When I speak about the Art of Persuasion I talk about anchoring your presentation with a theme or a rhyme. Give your audience a very brief description of your case that they can carry with them throughout. Make it easy to remember. A rhyme is often a great way to do this. For example, when my brother Tom got married the Priest had  very simple advice for the young couple: “Share, Care and Be Fair.” In a breach of an oral contract case, a good theme might be: “Putting honor back in a handshake.”

What is your “story” in six words?

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