Key to Persuasion: Brevity

Ernest Hemingway was once asked to write a short story in six words. His creation: “For sale: Baby shoes. Never worn.”

Wow. It’s pretty incredible that six words can conjure up so much imagery and emotion. And this just shows how simple, concise language can move us. 

When I speak about the Art of Persuasion I talk about anchoring your presentation with a theme or a rhyme. Give your audience a very brief description of your case that they can carry with them throughout. Make it easy to remember. A rhyme is often a great way to do this. For example, when my brother Tom got married the Priest had  very simple advice for the young couple: “Share, Care and Be Fair.” In a breach of an oral contract case, a good theme might be: “Putting honor back in a handshake.”

What is your “story” in six words?


One thought on “Key to Persuasion: Brevity

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s